Publishing flamebait [Fwd: Pragmatic Bookshelf releases "From Java To Ruby"]

Gabriel Gunderson gabe at
Wed Jun 28 13:08:19 MDT 2006

I thought this email was kinda funny (from the Pragmatic Bookshelf) and
wanted to share it.  This is the *one* book you must have in the
trenches of a Ruby VS Java flame war.

I love how the first paragraph suggests that Java prevents your team
form being productive, is inflexible, hard to maintain and is not the
best tool for the job.  I'm not saying those things *are* or *are not*
true; I'm just saying I think it's funny to sell a book as interested in
tearing down Java as it is building up Ruby.

BTW, I don't use Java or Ruby.

-------- Forwarded Message --------
On a development team, you want to be productive. You want to write
flexible, maintainable web applications using the best technology for the
job. But how can you justify the move away from established platforms such
as JEE? Java developers often know that better languages and environments
are out there, but can't always communicate the benefits to their
management chain.

"From Java to Ruby" has the answers, and it expresses them in a language
that'll help persuade managers and executives who've seen it all.
Bruce tells us, "This book fills a vacuum. If this programmer-led
revolution is to advance into the enterprise, we must learn how to express
how the technical advantages of Ruby help solve business problems in ways
that Java can't. After interviewing customers, visionaries, and Ruby
programmers for this book I am convinced that Ruby represents a
fundamental advancement over Java."

Most books talk about the benefits of technology, but risk, skills, and
fitness for purpose are even more important. Other books cannot overcome
the most basic management objection: risk. But Bruce attacks user
objections head on, in language friendly to both developers and managers.
Readers and reviewers have already successfully applied the ideas in this
book to real-word problems and projects.

With this book in hand, you can too.

Gabriel Gunderson

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