When all you have is a great idea...

Chris Carey chris.carey at gmail.com
Wed Feb 22 17:21:23 MST 2006

When I was 9 yrs old I had the idea that car brake lights should go
brighter when you press down hard on them. The idea came when I was
riding in a car with someone and they almost rear ended someone who
slammed on their brakes.

I had long since forgotten that idea until about 16 years later when
BMW came out with this feature on their vehicles. "Emergency stop

Grrr :)


On 2/22/06, Gabriel Gunderson <gabe at gundy.org> wrote:
> Dear Abby... er, PLUG,
> I'm pretty funny about business ideas.  I try to think of cool new
> businesses all day long.  It's something I enjoy doing (I get it from my
> dad - ever the entrepreneur).  I can't take a shower or a walk without
> "working" on one of them.  While it's yet to make me rich, I do enjoy
> using the spare brain cycles.
> When all you have is a great idea, where do you go with it?  Do you
> share it and risk others taking it?  Should you care, or is that being
> silly?
> Usually, I don't take the ideas too seriously and I share them with
> others with the hope they may do something with it.  Anyway, I came up
> with an idea this week that really stands out in my mind.  It's an
> advertising business that's 90% technology (Open Source) and 10%
> whatever else.  An advertiser wouldn't come up with it on his own, but a
> technologist might.  It is very, very targeted and I'm betting has a
> *very* high "click-through" rate.  I believe it would be *extremely*
> easy to sell.  I'm certain it's not currently being done by anyone else.
> You can see why I would be excited.
> The problems are...
> 1) Only a med-big company could pull-it-off.
> 2) A partnership with someone like Google would be needed.
> 3) It needs to be rolled-out in large cities all at once.
> 4) Significant upfront hardware cost.
> Where does that leave the guy who doesn't even have time to shovel his
> walkway but has a killer idea?
> What would you do?
> Sincerely,
> Underfunded in S.F.
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