Programming partnership wanted
Wade Preston Shearer
lists at anavidesign.com
Wed Mar 30 12:46:43 MST 2005
>> Why? Demand more! Don't settle! Accepting pay that is sub-standard
>> pulls the industry down.
> Unless the supply of programmers is low, demanding more money
> going to get you anywhere as there is a good chance there will
> someone willing to do the job for less.
There will always be those that will do it for less, but why should
you? I was not suggesting that you "demand more" to get more than you
are worth. My comment was that you demand exactly what you are worth.
If you think that you are worth a few hundred dollars, go ahead and
work for peanuts. There will always be multiple categories developers:
sweat shops and professional studios. There will also always be
multiple categories of clients: those that do not care about quality
and those that do. My comment was only to suggest that you charge what
the market will bear; the industry standard. Undercutting the
competition is good business, but dropping significantly below the
standard hurts everyone and indeed pulls the value of the industry
For example, developing an entire e-commerce package for a client for a
few hundred dollars once will make it extremely difficult to charge
them more in the future! Once you have established your price point,
you must be consistent. What if another client hears that you did it
for only a few hundred dollars. Do you think that they will accept
anything but the same? You can sell a billion hamburgers and make a
living or you can selling a hundred automobiles and make a living.
They key is determining the worth of your product or service and
communicating that to your customers. Give them a reason to pay you
more than "someone willing to do the job for less." Business is about
perception of value and educating the customer. You can build a logo
online, but it looks like crap. Many consumers don't have an eye for
good design though and don't know any better. Thus, companies such as
this (which I equate to "web design for a few hundred dollars") take
advantage of this and deliver a sub-standard product for a
significantly less price. This hurts the industry and makes hamburgers
out of the beautiful artwork of professional designers and is very
selfish. If these businessmen would value quality over quantity then we
could both benefit "selling cars".
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